Identity & Values

Our Identity: Why we do what we do

A shared identity — belief, purpose, promise — and a single set of values unites us in our goal to become the most trusted global insurance brand.

Our belief: 
We believe progress happens when people feel secure. 

Our purpose: 
We exist to help people embrace today and confidently pursue tomorrow.

Our promise: 
We promise protection for the unexpected, delivered with care.


Our Values: How we do what we do

Our Values: Be Open, Keep it Simple, Put People First, Make things better, Act responsibly