​​​Liberty Mutual Insurance has named Tyler Asher president of Safeco Insurance. Asher most recently was Safeco’s vice president, Distribution Insights, where he led strategy, planning, and innovation, in addition to managing operational and advanced analytics.  

During his nearly 18-year career with Safeco, Asher has served in a variety of roles spanning finance, accounting, management reporting and analysis. As part of the company’s innovation efforts, Asher’s team recently delivered Safeco’s “Insurance Advisor” skill for Amazon Alexa, becoming the first insurance carrier to enable consumers to navigate the insurance process simply by using their voice.

Asher succeeds Matthew D. Nickerson, who was recently appointed executive vice president and chief operating officer of Liberty Mutual Insurance’s Global Consumer Markets East Region.

“The marketplace for personal insurance is rapidly changing and Tyler’s experience with agents, his knowledge of the industry and commitment to innovation will help us continue to grow our already strong position in the independent agency channel,” said Jim MacPhee, executive vice president and chief operating officer, Liberty Mutual U.S. Consumer Markets. 

Safeco’s 2015 revenue was nearly $8 billion – making the company the second largest writer of property and casualty insurance in the independent agency channel.

Asher is active in the Seattle community, supporting several health and human service organizations. He also works with the Accounting Careers Awareness Program, a non-profit dedicated to encouraging inner-city youth to look at careers in business, finance, and accounting.

About Liberty Mutual Insurance

Liberty Mutual Insurance helps people preserve and protect what they earn, build, own and cherish. Keeping this promise means we are there when our policyholders throughout the world need us most. 

In business since 1912, and headquartered in Boston, Mass., today Liberty Mutual is a diversified insurer with operations in 29 countries and economies around the world. We are the fifth largest property and casualty insurer in the U.S. based on 2015 direct written premium data as reported by the National Association of Insurance Commissioners. We also rank 73rd on the Fortune 100 list of largest corporations in the U.S. based on 2015 revenue. As of December 31, 2015, Liberty Mutual had $37.6 billion in annual consolidated revenue.

Liberty employs more than 50,000 people in over 800 offices throughout the world. We offer a wide range of insurance products and services, including personal automobile, homeowners, accident & health, commercial automobile, general liability, property, surety, workers compensation, group disability, group life, specialty lines, reinsurance, individual life and annuity products.

About Safeco Insurance

In business since 1923 and based in Boston, Mass., Safeco Insurance sells personal automobile, homeowners and specialty products through a network of more than 10,000 independent insurance agencies throughout the United States. Safeco is a Liberty Mutual Insurance company.

For more information about Safeco Insurance, go to www.Safeco.com.​

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