Liberty Mutual to Serve as Official Insurance Partner for U.S. Men’s and Women’s National Teams
April 15, 2015 - Liberty Mutual Insurance officially announced today a multi-year sponsorship of the U.S. Soccer Federation, the national governing body for the sport of soccer in the United States. The sponsorship, which extends through 2018, designates Liberty Mutual as the Official Insurance Partner of the U.S. Men’s and Women’s National Teams, as well as the Youth National Teams and the U.S. Soccer Development Academy.
Liberty Mutual will officially kick off its sponsorship of U.S. Soccer at tonight’s anticipated U.S. Men’s National Team match against longtime rival Mexico in San Antonio, Texas. Fans attending the game can expect to see Liberty Mutual’s presence throughout the stadium, including an experiential footprint where fans can share their passion by posing for a personalized vintage poster.
“We are thrilled about this new partnership with U.S. Soccer. As one of the fastest growing sports in the U.S., we see great value in the platform that it gives Liberty Mutual to positively impact communities across the country,” said John Coombe, vice president of Brand Management and Sponsorships for Liberty Mutual Insurance. “This is an exciting year for soccer, and we are eager to grow our relationship with our national teams as they prepare for the 2015 FIFA Women’s World CupTM and host several premier friendly matches.”
Liberty Mutual’s sponsorship of U.S. Soccer builds upon the company’s long-standing partnership with U.S. Youth Soccer, which began in 2007. This new relationship enables the company to deepen its involvement with the sport and support the U.S. from youth levels through the elite levels. Additionally, Liberty Mutual’s Brazilian affiliate, Liberty Seguros, also has a history in the sport with recent sponsorships of the 2014 FIFA World Cup and the FIFA Confederations Cup in 2013.
“Liberty Mutual has proven to be a fantastic supporter of sports, especially at the youth level, and we’re excited to partner with them during the coming years,” said U.S. Soccer President Sunil Gulati. “We’re confident that soccer will continue to grow in the United States and having the opportunity to work with an industry leader like Liberty Mutual at all levels will allow us to have a positive impact in bringing people closer to the sport.”
As an official sponsor of U.S. Soccer, Liberty Mutual will be the presenting sponsor of one of the National Team’s marquee games during the year and the company will also enjoy a variety of assets including in-stadium and field signage, advertising, marketing and promotional opportunities, social and digital media assets, and on-site event activation. The sponsorship also includes rights to align with U.S. Men’s and Women’s National Team players, coaches and legends of the game.
"The popularity of soccer continues to grow in the U.S. each year, so it is really exciting to have a sponsor like Liberty Mutual Insurance that believes in and recognizes the impact this sport has in communities throughout the country," said Landon Donovan, U.S. Men's National Team legend. "As an athlete who has played at every level of the sport - from youth soccer through my national team career - I know the importance of sponsors like Liberty Mutual Insurance in helping our teams and individual players flourish both on and off the field."
The sponsorship of U.S. Soccer complements Liberty Mutual’s status as an official partner of the U.S. Olympic and Paralympic Teams. The company also supports the development of youth sports through its Liberty Mutual Play Positive® program and its partnerships with several national governing bodies, including ASA/USA Softball, U.S. Ski and Snowboard Association, USA Hockey, USA Volleyball, USA Water Polo, USA Wrestling and USRowing.
Soccer United Marketing facilitated the agreement.
About Liberty Mutual Insurance
Liberty Mutual Insurance helps people preserve and protect what they earn, build, own and cherish. Keeping this promise means we are there when our policyholders throughout the world need us most.
In business since 1912 and headquartered in Boston, Mass., today Liberty Mutual Insurance is a diversified insurer with operations in 30 countries and economies around the world. The company is the third largest property and casualty insurer in the U.S. based on 2013 direct premiums written as reported by the National Association of Insurance Commissioners. Liberty Mutual Insurance also ranks 76th on the Fortune 100 list of largest corporations in the U.S. based on 2013 revenue.
Liberty employs more than 50,000 people in approximately 900 offices throughout the world, and offers a wide range of insurance products and services, including personal automobile, homeowners, accident & health, commercial automobile, general liability, property, surety, workers compensation, group disability, group life, specialty lines, reinsurance, and individual life and annuity products.
Liberty Mutual Insurance is the official property and casualty and life insurance partner of the U.S. Olympic Committee for the 2016 Olympic Games and 2016 Paralympic Games in Rio de Janeiro, Brazil. The company also is the proud sponsor and partner of several national governing bodies, including ASA/USA Softball, USRowing, U.S. Ski and Snowboard Association, U.S. Soccer Federation, US Youth Soccer, USA Hockey, USA Volleyball, USA Water Polo and USA Wrestling.
About U.S. Soccer Federation
Founded in 1913, U.S. Soccer is the non-for-profit, governing body of soccer in the United States and has helped chart the course for the game for more than 100 years. During this time, the Federation’s mission statement has been clear and simple: to make soccer, in all its forms, a pre-eminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. To that end, the sport’s development and growth in the United States during the past 25 years has been nothing short of remarkable as U.S. Soccer’s National Teams have continually succeeded on the world stage and, with the assistance of its members, the fan support and participation in the game continues to reach new heights. For more information, visit ussoccer.com.
