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Liberty Mutual: Insurance for Individuals
Liberty Mutual is one of the top providers of personal insurance coverage for individuals and households in the United States and Canada, with full lines of auto, home, valuable possessions and personal liability insurance, as well as life insurance.
Major Business Units
- Personal Market
- Individual Life
- Regional Agency Markets
Products and Services
- Auto and Home Insurance
- Life Insurance
- Annuities
- Structured Settlements
Distribution
- Direct Sales Force
- E-Commerce
- Independent Agents
- Financial Institutions
- Telephone Sales
- Structured Settlement Brokers
- Mass Marketing
2001 Milestones
- Achieved $1 billion in premium for insurance sold through employers and associations
- Became a leading provider to and investor in ComparisonMarket, an Internet-based comparative shopping facility for auto insurance
- Introduced new claims system to improve customer service and claim processing
Key Strategies
- Effective management of multiple-channel distribution network
- Superior service at competitive prices through effective use of technology
- A forceful advocate for home and highway safety on behalf of our customers
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