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 A
Success Story
With health care costs growing at double-digit rates, few if
any businesses are
in a position to invest more in their employee benefit programs.
In fact, most
companies are taking a hard look at the cost of their benefits
offerings to ensure
that they maintain competitive benefits while carefully watching
costs.
Faced with this challenge, Brink’s Home Security, which
monitors home security
systems for more than 760,000 customers in the U.S. and Canada,
selected Liberty
Advantage™, a Liberty Mutual mass marketing program.
Liberty Advantage
offers competitive, guaranteed rates on auto, home and other
personal insurance
to Brink’s employees, backed by convenient payment
options such as payroll
deduction, 24-hour claims service and Emergency Roadside Assistance.
What
makes this program particularly attractive to Brink’s
is the fact that it’s a voluntary
benefit that costs the company little to nothing to offer.
“While ours is a well-designed and proven program, we still
must convince
employers that this is a high-quality product, and that we
back it up with superior
service,” said Liberty Mutual’s Claudia Adcock.
An account relations associate in Arlington, Texas, Adcock,
a 34-year employee,
works with customers to promote the program internally. From
on-site visits by
local Liberty Mutual sales reps to email campaigns, Adcock
helps Brink’s regularly
publicize the program to its more than 2,500 employees nationwide. “Due
to
the nature of their work, Brink’s employees are widely
dispersed, so we need to
frequently communicate with them in a multitude of ways,” she
said.
Adcock follows up these publicity and enrollment efforts
with regular progress
reports to Brink’s Home Security. These reports reveal
how the program is doing
and whether additional marketing efforts are needed.
"It’s a win-win-win program,” said Adcock. “Brink’s
wins because we enhance
their benefits offerings at no expense; their employees win
through competitive
rates and high-quality service; and we win because the program
gives us direct
access to a pool of high-quality prospects—their employees.”
Liberty Focus
Liberty Mutual’s affinity marketing programs
let employers, credit unions, and alumni and
professional associations provide a meaningful,
voluntary benefit – comprehensive auto, home
and other personal insurance at competitive
rates – to their employees and members. Today,
sales through affinity relationships account for
almost 60 percent of Liberty Mutual’s total
personal insurance sales.
Marketed under the Group Savings Plus® and
Advantage™ names, Liberty Mutual’s affinity
marketing programs allow convenience of
purchase, because employees or members can
buy through local offices, on-site from a sales
representative, by phone or over the internet.
Liberty Mutual has sold more than 1.2 million
policies with total premium exceeding $1.3
billion through affinity marketing. More than
8,500 organizations in the U.S. and Canada use
this Liberty Mutual program, making it the
most-sponsored voluntary personal insurance
program in the industry.
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"Our program doesn’t
cost Brink’s
Home Security anything, and it allows
the company to offer an extra benefit to its employees.
This is especially
important at a time when many employers are looking to
cut costs, but not
at the expense of losing their best employees.”
Claudia Adcock, Liberty Mutual Account Relations Associate,
Arlington,
Texas. |
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